Gruzdev-Analyze is a senior-led marketing and sales consultancy specializing in automotive, biotech, diagnostics, medical device, FMCG, and energy sectors. The firm delivers market intelligence, go-to-market strategy, channel development, and commercialization services that convert insight into measurable revenue and sustainable market share. Core competencies include product commercialization, regulatory-compliant launches, distributor and partner development, digital transformation for multichannel sales, SEO and performance marketing, and investor-ready market due diligence. Gruzdev-Analyze combines field-proven commercial tactics with quantitative analysis to deliver executable growth plans and fast pilot rollouts.
About Gruzdev-Analyze
Founder and Lead Consultant
Alexander Gruzdev
Strategic biotech sales and marketing leader with 20+ years driving commercial growth and innovation across emerging and mature markets. Alexander holds a PhD in International Marketing, an MA in Human Resources Management, and a BA in International Relations and Affairs. He is a multiple award winner, published author, and a patented innovator (RU 2018611587 Total Cost of Ownership Online Calculator). Alexander’s background spans senior roles in market research, commercial leadership, and product launches, combining deep automotive expertise with diagnostic and medtech commercialization experience. He leads every strategic diagnostic and remains personally involved in execution design, partner vetting, and client coaching.
Yury Shevtsov
Senior Analyst Yury brings 20+ years of advanced analytical practice across international market intelligence firms, delivering end-to-end research and insight for clients in automotive, biotech, FMCG, and industrial sectors. He is an expert in statistical packages and analytics platforms including SPSS, R, Python (pandas, scikit-learn), SQL, Tableau, Power BI, SAS, Stata, MATLAB, and Hadoop/Spark ecosystems for big data processing. Yury masters survey platforms and field data systems, panel design, sampling frameworks, weighting, advanced segmentation, conjoint and choice modelling, clustering, regression, time-series forecasting, multilevel modelling, and causal inference techniques. He designs and runs desk research, large-scale quantitative studies, sensor and telemetry data analysis, proprietary database mining, and full big‑data pipelines; he also authors high‑impact qualitative reports from focus groups, ethnographies, and in-depth interviews, synthesizing narrative insights into strategic recommendations and commercial KPIs. Yury’s output combines rigorous statistical validation with clear executive-ready reporting and interactive dashboards for decision-making.
Tatyana Akimova
CEO Gruzdev-Analyze Russia Tatyana has led Gruzdev-Analyze’s Russian operations since 2020 after working with Alexander since 2014. A former Editor in Chief of multiple automotive magazines, she combines editorial leadership, strategic communications, and commercial PR to position brands, shape narratives, and drive demand. Tatyana is an experienced conference speaker and industry commentator, an accomplished PR manager and SMM professional, and a YouTube and social media content creator who builds thought leadership and demand funnels across channels. She manages media relations, influencer programs, content strategy, and integrated brand campaigns that amplify launches and support channel activation. Tatyana coordinates Russian- and CIS-market entry, regulatory liaison, and local stakeholder engagement while ensuring campaigns are fully integrated with sales enablement and measurement frameworks.
Key Strengths and Focus Areas
Commercial leadership:
✓ Strategic marketing planning;
✓ Poduct commercialization;
✓ Launch strategy;
✓ Revenue growth.
Biotech & diagnostics:
✓ Regulatory compliance (ISO, FDA);
✓ Rare disease and genetics programs;
✓ Scaling diagnostic products to multi-million-unit sales.
Automotive & industrial:
✓ Channel optimization;
✓ Fleet TCO tools and workshop network activation.
Digital & analytics:
✓ SEO;
✓ Performance marketing;
✓ CRM and ABM;
✓ Marketing automation;
✓ Full-funnel analytics;
✓ AI-enabled insights.
Partnerships & investor readiness:
✓ Distributor selection; government and NGO partnerships;
✓ Investor dossiers and due diligence.
Services
Go-to-Market Strategy and Launch — Regulatory-compliant launch plans; pricing and channel strategies; pilot design and scale-up for diagnostics, medtech, and automotive products.
Digital Transformation and Growth Marketing — SEO optimization; performance marketing; e-commerce launches on Amazon/Walmart; lead generation; CRM/ABM implementation.
Sales and Channel Development — B2B distribution, dealer and workshop networks, government procurement partnerships, and international distribution setup.
Operational Marketing and Sales Enablement — Sales playbooks; dealer training; content and collateral that convert; KPI frameworks and tracking cadences.
Investor Advisory and Commercial Dossiers — Market sizing, regulatory landscape scans, commercialization roadmaps, and investor-ready pitch materials.
Market Intelligence and Commercial Research — TAM/SAM/SOM analysis; competitive intelligence; field surveys and distributor assessments.
Custom Projects and Coaching — Short-term execution sprints, capability building, and senior-team coaching for international scale.
Approach and Methodology
Revenue-first diagnostics
Strategies validated by field testing and commercial KPIs to ensure immediate revenue impact.
Data-driven decisions
Quantitative analytics, marketing dashboards, and AI-enabled insights guide prioritization and optimize ROI.
Regulatory-aware commercialization
Integrated regulatory checkpoints (ISO, FDA, local authorities) baked into launch timelines and distribution agreements.
Hands-on execution
Local market visits, partner vetting, and pilot activation ensure operational readiness in 30+ countries.
Customized delivery
Engagements tailored to startup, scale-up, and enterprise needs with clear handover, training, and tracking metrics.
Track Record and Measurable Results
- Led 100+ market intelligence projects and 500+ market research studies across biotechnology and automotive sectors, producing tools that increased fleet sales by 40% and enabling $10M+ commercial outcomes for clients.
- Scaled HemoTypeSC diagnostic testing from under 100,000 to over 2,000,000 quarterly volumes through government and nonprofit partnerships and distribution expansion.
- Launched consumer diagnostic and safety kits on Amazon and Walmart, reaching 200+ daily sales within 3 months through optimized listings and performance marketing.
- Increased qualified leads by 75% and online leads by 47% through distributor co-marketing programs and SEO-driven website optimization.
- Built distribution channels across 15+ countries with regulatory compliance and quality assurance.
Why Clients Choose Gruzdev-Analyze?
✓ Senior-led, tactical execution with direct involvement from the founder.
✓ Cross-sector experience that applies automotive commercial innovations to biotech and FMCG challenges.
✓ Regulatory-first commercialization that reduces launch risk and speeds market access.
✓ Measurable outcomes focused on sales growth, channel expansion, and repeatable playbooks.
✓ Digital-native growth combining SEO, performance marketing, CRM, and e-commerce to scale both B2B and direct-to-consumer revenue.
