Alexander’s Blog
Read about market insights from the automotive industry’s #1 business consultant.
“Big little lies?”
September 9, 2021

Everyone knows that “there is a lie, a big lie, and there is statistics.” And how many times have I heard these words addressed to myself from those with whom I first spoke about statistical research and its importance. Let’s figure out where the lies and where the manipulation is.
“If the stars are lit, does it mean someone needs it?”
September 9, 2021

Keeping incognito in the age of social media is not easy. But often we ourselves provide information about ourselves in the public space, guided by different considerations.
CSI Index: Like-Dislike
September 9, 2021

There are many myths about NPS that, as the reactions of my blog readers show, many take for truth. I will try to dispel some misconceptions.
Explore this, analyze this
September 9, 2021

What do you know about your clients? Are you interested in them? And how often do you think about your products and your services from the point of view of buyers?
Generation difference = Difference in approach
September 9, 2021

Each generation is inevitably different from the previous one, and this is not new. But marketers have learned to track and analyze these differences in order to understand the needs of customers of all ages.
How prices have changed in Russia over 10 years
September 9, 2021

The flash mob # 10yearchallenge is a good opportunity to talk about what has changed and how in 10 years. Do you know, for example, how much iodine or a laptop has risen in price during this period?
Life has become worse? Or is it better? But it is not exactly!
September 9, 2021

Do you have enough for food? And the car? Opinion researchers ask you? Not! Often, the conclusions in such studies are made without the participation of the public itself.
NPS Index: There are only two important questions
September 9, 2021

The reaction of readers of my blog to the first post about NPS – a large number of views, live feedback, many private messages and phone calls from partners and colleagues – showed the importance of the topic under discussion. Everyone noted that the topic about NPS is interesting and relevant, many said that they were waiting for the continuation.
NPS: How to work with answers to the second question
September 9, 2021

Twice we have already discussed how important it is to follow the methodology in order to correctly calculate the NPS. And as I explained in the previous post, in NPS, it is not so much the numeric index itself that is important as the two questions you need to ask in order to display the Net Promoter Score.
On the verge of marketing 4.0
September 9, 2021

Now no one doubts the need to understand and study the behavioral characteristics of different age groups. For marketing activities, such work is extremely important. How do different generations differ, and how do these differences affect and shape marketing?
The guy from the next yard
September 9, 2021

Social networks have evolved so much that they required a separate direction in marketing and analysis. They have become a huge platform where you can study and observe all the changes taking place with users. Changes are taking place dynamically, and sometimes just swiftly.
The NPS Consumer Loyalty Index – what is it?
September 9, 2021

NPS – what is it? This is a very trendy and popular topic now, and therefore I will pay close attention to it and talk about NPS in several posts.