Gruzdev-Analyze is a senior-led marketing and sales consultancy specializing in automotive, biotech, diagnostics, medical device, FMCG, and energy sectors. The firm delivers market intelligence, go-to-market strategy, channel development, and commercialization services that convert insight into measurable revenue and sustainable market share. Core competencies include product commercialization, regulatory-compliant launches, distributor and partner development, digital transformation for multichannel sales, SEO and performance marketing, and investor-ready market due diligence. Gruzdev-Analyze combines field-proven commercial tactics with quantitative analysis to deliver executable growth plans and fast pilot rollouts.
About Gruzdev-Analyze
Founder and Lead Consultant
Alexander Gruzdev
Strategic biotech sales and marketing leader with 20+ years driving commercial growth and innovation across emerging and mature markets. Alexander holds a PhD in International Marketing, an MA in Human Resources Management, and a BA in International Relations and Affairs. He is a multiple award winner, published author, and a patented innovator (RU 2018611587 Total Cost of Ownership Online Calculator). Alexander’s background spans senior roles in market research, commercial leadership, and product launches, combining deep automotive expertise with diagnostic and medtech commercialization experience. He leads every strategic diagnostic and remains personally involved in execution design, partner vetting, and client coaching.
Yury Shevtsov
Senior Analyst Yury brings 20+ years of advanced analytical practice across international market intelligence firms, delivering end-to-end research and insight for clients in automotive, biotech, FMCG, and industrial sectors. He is an expert in statistical packages and analytics platforms including SPSS, R, Python (pandas, scikit-learn), SQL, Tableau, Power BI, SAS, Stata, MATLAB, and Hadoop/Spark ecosystems for big data processing. Yury masters survey platforms and field data systems, panel design, sampling frameworks, weighting, advanced segmentation, conjoint and choice modelling, clustering, regression, time-series forecasting, multilevel modelling, and causal inference techniques. He designs and runs desk research, large-scale quantitative studies, sensor and telemetry data analysis, proprietary database mining, and full big‑data pipelines; he also authors high‑impact qualitative reports from focus groups, ethnographies, and in-depth interviews, synthesizing narrative insights into strategic recommendations and commercial KPIs. Yury’s output combines rigorous statistical validation with clear executive-ready reporting and interactive dashboards for decision-making.
Tatyana Akimova
CEO Gruzdev-Analyze Russia Tatyana has led Gruzdev-Analyze’s Russian operations since 2020 after working with Alexander since 2014. A former Editor in Chief of multiple automotive magazines, she combines editorial leadership, strategic communications, and commercial PR to position brands, shape narratives, and drive demand. Tatyana is an experienced conference speaker and industry commentator, an accomplished PR manager and SMM professional, and a YouTube and social media content creator who builds thought leadership and demand funnels across channels. She manages media relations, influencer programs, content strategy, and integrated brand campaigns that amplify launches and support channel activation. Tatyana coordinates Russian- and CIS-market entry, regulatory liaison, and local stakeholder engagement while ensuring campaigns are fully integrated with sales enablement and measurement frameworks.
Key Strengths and Focus Areas
Commercial leadership:
✓ Strategic marketing planning;
✓ Poduct commercialization;
✓ Launch strategy;
✓ Revenue growth.
Biotech & diagnostics:
✓ Regulatory compliance (ISO, FDA);
✓ Rare disease and genetics programs;
✓ Scaling diagnostic products to multi-million-unit sales.
Automotive & industrial:
✓ Channel optimization;
✓ Fleet TCO tools and workshop network activation.
Digital & analytics:
✓ SEO;
✓ Performance marketing;
✓ CRM and ABM;
✓ Marketing automation;
✓ Full-funnel analytics;
✓ AI-enabled insights.
Partnerships & investor readiness:
✓ Distributor selection; government and NGO partnerships;
✓ Investor dossiers and due diligence.
Services
Go-to-Market Strategy and Launch — Regulatory-compliant launch plans; pricing and channel strategies; pilot design and scale-up for diagnostics, medtech, and automotive products.
Digital Transformation and Growth Marketing — SEO optimization; performance marketing; e-commerce launches on Amazon/Walmart; lead generation; CRM/ABM implementation.
Sales and Channel Development — B2B distribution, dealer and workshop networks, government procurement partnerships, and international distribution setup.
Operational Marketing and Sales Enablement — Sales playbooks; dealer training; content and collateral that convert; KPI frameworks and tracking cadences.
Investor Advisory and Commercial Dossiers — Market sizing, regulatory landscape scans, commercialization roadmaps, and investor-ready pitch materials.
Market Intelligence and Commercial Research — TAM/SAM/SOM analysis; competitive intelligence; field surveys and distributor assessments.
Custom Projects and Coaching — Short-term execution sprints, capability building, and senior-team coaching for international scale.
Approach and Methodology
Revenue-first diagnostics
Strategies validated by field testing and commercial KPIs to ensure immediate revenue impact.
Data-driven decisions
Quantitative analytics, marketing dashboards, and AI-enabled insights guide prioritization and optimize ROI.
Regulatory-aware commercialization
Integrated regulatory checkpoints (ISO, FDA, local authorities) baked into launch timelines and distribution agreements.
Hands-on execution
Local market visits, partner vetting, and pilot activation ensure operational readiness in 30+ countries.
Customized delivery
Engagements tailored to startup, scale-up, and enterprise needs with clear handover, training, and tracking metrics.
Track Record and Measurable Results
- Led 100+ market intelligence projects and 500+ market research studies across biotechnology and automotive sectors, producing tools that increased fleet sales by 40% and enabling $10M+ commercial outcomes for clients.
- Scaled HemoTypeSC diagnostic testing from under 100,000 to over 2,000,000 quarterly volumes through government and nonprofit partnerships and distribution expansion.
- Launched consumer diagnostic and safety kits on Amazon and Walmart, reaching 200+ daily sales within 3 months through optimized listings and performance marketing.
- Increased qualified leads by 75% and online leads by 47% through distributor co-marketing programs and SEO-driven website optimization.
- Built distribution channels across 15+ countries with regulatory compliance and quality assurance.
Why Clients Choose Gruzdev-Analyze?
✓ Senior-led, tactical execution with direct involvement from the founder.
✓ Cross-sector experience that applies automotive commercial innovations to biotech and FMCG challenges.
✓ Regulatory-first commercialization that reduces launch risk and speeds market access.
✓ Measurable outcomes focused on sales growth, channel expansion, and repeatable playbooks.
✓ Digital-native growth combining SEO, performance marketing, CRM, and e-commerce to scale both B2B and direct-to-consumer revenue.
Credentials, Awards, and Patents
Publications
Wait Until Autumn: Which Cars Disappeared from Dealerships
A mid-2020 report on how popular new cars vanished from showrooms after lockdown. Pent-up demand and factory slowdowns led to months-long waiting lists; dealers expected supply to recover by fall.
Source: gazeta.ru
How to Buy a Car Without Overpaying
Practical tips for saving money when buying a car: timing your purchase, comparing offers, and negotiating financing or add-ons. Useful for both new and used vehicles.
Source: 1prime.ru
Where Russian Drivers Are Willing to Cut Costs
A survey shows that motorists are reducing spending on maintenance, insurance, and accessories but still prioritizing key safety services.
Source: rg.ru
Expert Explains Which Car Modifications Are Now Banned
Since February 1 2021, car owners must get official approval for any design modifications or uncertified add-ons. The article details what changes are prohibited and possible penalties.
Source: iz.ru
Expert Names the Most Profitable Car Color
Neutral shades such as white, gray, and black tend to sell faster and keep higher resale value; bright colors depreciate faster.
Source: ria.ru
Russia Runs Out of New Cars: Dealers Expect Recovery Only by Autumn
Dealers reported a total shortage of new cars due to supply disruptions and chip scarcity; restocking was expected only later in the year.
Source: auto.ru
The Car Market Keeps Growing
A Kommersant report on regional car-sales growth in 2017-2018, driven by new models, auto loans, and government incentives.
Source: kommersant.ru
Cars Are Becoming Unaffordable for Russians
A “Za Rulem” editorial about how vehicle ownership has become too expensive for many families, analyzing income levels and market trends.
Source: zr.ru
How OSAGO Insurance Tariffs Will Change for Experienced and Young Drivers
Overview of planned insurance reforms introducing risk-based tariffs, potentially lowering costs for careful drivers and raising them for higher-risk groups.
Source: tass.ru
Zepros PRZP10 (PDF)
A French trade-magazine issue for automotive professionals featuring technical articles, supplier insights, and industry news.
Source: zepros.eu (PDF)
What to Expect in the Automotive World in 2021
MarketWatch preview of global automotive trends: electrification, autonomous driving, digital retailing, and supply-chain recovery.
Source: MarketWatch
Russia’s Most Reliable Cars: Not a Single Chinese Model in the Top 100 (FIT SERVICE & Gruzdev-Analyze)
Based on more than 3 million service visits and 18 000 interviews, the study ranks the most reliable cars aged 3–23 years, naming leaders and explaining the method.
Source: ixbt.com
FIT SERVICE & Gruzdev-Analyze Conference: The Auto Business in 2024
Announcement for an April 18 2024 online event on industry analytics, service-center trends, and practical business cases.
Source: rasto.net
Russian Auto-Parts and After-Sales Market 2023: Results of the First Three Quarters
A detailed aftermarket report: demand dynamics, the effect of limited new-car sales, and the growing share of Chinese brands.
Source: dvizhok.su
How the Automotive Market Changed in 2023
Summary of FIT SERVICE & Gruzdev-Analyze findings: a shrinking warranty-age fleet, rising LADA share, and increased demand for multi-brand service centers.
Source: status-media.com
Share of Counterfeit Auto Parts in Russia Reaches Record Levels
Reports a growing presence of fake parts — especially motor oils and lubricants — on the Russian market, citing industry research.
Source: regnum.ru
Over 37% of Auto Service Centers Faced Counterfeit Parts
A TASS article showing that more than a third of workshops encountered fake components, mainly oils and lubricants, with expert commentary.
Source: tass.ru
Alexander Gruzdev | Persons of the Auto Business
ABReview profile of Alexander Gruzdev, head of Gruzdev-Analyze, summarizing his professional background and contact details.
Source: abreview.ru