From Clear Strategy to Day-to-Day Execution that Moves the Numbers
I help companies turn business goals into focused marketing plans, and then operationalize those plans so teams know exactly what to do next. The result is a tight link between strategy, channels, content, and sales activity.
I provide the following services.
Go-to-market & positioning
Define ICPs, value proposition, messaging architecture, differentiation, and launch approach.
Channel & campaign strategy
Choose the right mix (digital, events, partnerships, ABM) with test-and-learn roadmaps.
Demand generation & lifecycle
Lead capture, scoring, nurture flows, conversion optimization, and retention programs.
Sales enablement & RevOps alignment
Playbooks, talk tracks, SLAs, pipeline hygiene, and OKR cadence, forecasting discipline.
Operational marketing
Quarterly/weekly plans, processes, briefs, and cross-functional rituals that keep work moving.
Analytics, budgeting & attribution
KPI frameworks, dashboards, and budget allocations tied to revenue impact.
Get in touch for a free consultation.
Each engagement yields practical recommendations and a 90-day plan teams can act on now—refine ICPs, shift budget to high-return channels, tighten handoffs, and run test-and-learn campaigns with clear KPIs.