+75%Partner Lead Growth
RapidBacVet Global Campaign
01Challenge
RapidBacVet adoption was limited by low awareness among veterinary clinics and insufficient distributor engagement.
02Strategy
Launch a global co-marketing program combining educational content with distributor activation.
03Execution
- 1Produced short educational videos for veterinary clinics.
- 2Activated global distributor network as purchase points.
- 3Ran targeted outreach campaigns across priority markets.
04KPIs
- +75% increase in qualified partner leads
- Significant uplift in distributor-driven sales
05Outcome
RapidBacVet became a preferred rapid UTI test in multiple regions.
06Tools and Methods
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