Ideas That Travel Further

I believe expertise should be shared, not stored. Books, research, articles, and talks on influence, analytics, and global health commercialization.

Books

Mind Manipulation Mastery, Buy on Amazon

Mind Manipulation Mastery

40+ Techniques to Influence Customer Decisions

More than 230 real-world examples, gathered over 20 years in sales and marketing, show how persuasive tactics and an understanding of customer behavior reshape decisions. 40+ proven strategies for professionals who want campaigns that truly resonate and results they can measure.

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Breaking the Triangle, Buy on Amazon

Breaking the Triangle

Beyond Victim, Aggressor and Rescuer: A Journey to Empowerment

A book and companion workbook on the hidden mechanics of the Victim, Aggressor, and Rescuer loop. Neuroscience-backed tactics, conversation scripts, and case studies from boardrooms, families, and friendships, plus the 5-step Exit Path to set boundaries and build lasting emotional intelligence.

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Intellectual Analysis, Buy on Amazon Sold Out

Intellectual Analysis

Интеллектуальный анализ

Alex's Russian-language book on analytical decision-making: how to collect, structure, and interpret market information to make better commercial decisions. The print run has sold out; a few copies remain directly from the author.

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Articles and Publications

More articles on LinkedIn

Talks and Interviews

Video Resume Presentation 2025

International Market Intelligence Expert

In the Media

Expert commentary and research cited by leading Russian and international media.

Deva Foundation

Deva Foundation is an independent global health organization dedicated to expanding access to diagnostics and improving awareness of underserved diseases. It was founded in 2025 by Alexander Gruzdev and his wife Elena Gruzdeva after extensive travel across Africa and several other underserved regions, where they observed critical gaps in public health knowledge, screening availability, and disease communication.

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Alexander Gruzdev and Elena Gruzdeva, founders of Deva Foundation Cameroon 2025: Break Sickle CycleNigeria 2025: Break the ChainNigeria 2026: Rural Outreach