200+/dayDTC Sales in 3 Months
Lead Test Retail Launch
01Challenge
Lead testing was bundled inside drinking water kits, limiting reach to wholesale buyers and missing a growing segment of consumers seeking lead-only testing.
02Strategy
Create a standalone retail product for lead testing and launch it on Amazon to capture unmet consumer demand.
03Execution
- 1Conducted market analysis identifying lead-only demand.
- 2Designed new retail packaging.
- 3Launched the product on Amazon.
- 4Optimized listings, SEO, and consumer education.
04KPIs
- Achieved 200+ daily sales within 3 months
- Opened a new category in consumer water testing
- Competitors entered later: first-mover advantage retained
05Outcome
Created a new revenue stream without cannibalizing existing drinking water kit sales.
06Tools and Methods
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