01Reading People Before Products
As a school-aged survey interviewer, I learned that business development starts with understanding people, not questionnaires.
Read the StoryI've lived and worked in Russia, France, Thailand, the UAE, and the USA, and led projects in 20+ countries. In one week I might negotiate with Arab leadership, collaborate with French engineers, and present results to a Japanese headquarters.
Alex Gruzdev is a Chief Commercial Officer and global business development leader with more than 20 years of experience across diagnostics, biotech, AI-enabled healthcare, global health systems, and automotive. He holds a PhD in International Marketing and is the author of three books and a registered software patent.
Today he is Chief Business Development Officer at Silver Lake Research in Los Angeles, where he scaled HemoTypeSC from under 100,000 to more than 2 million quarterly tests and built national sickle cell screening programs with Ministries of Health, CHAI, ASH, and the Gates Foundation.
Before biotech, he spent twelve years as Executive Director at GiPA in Paris, delivering 500+ strategic programs for OEMs such as Mercedes-Benz, Volkswagen, Honda, Hyundai, and NGK across 20+ countries.
The pivotal moments behind how I lead, negotiate, and build partnerships.
01As a school-aged survey interviewer, I learned that business development starts with understanding people, not questionnaires.
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02Sent alone to Taiwan as the only English speaker in the company, I negotiated my first international supply contract.
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03A Renault project led to the acquisition of my company and a move to Paris to lead multiple European markets.
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04Presenting to 2,000 global Škoda executives in Montenegro taught me that executive communication is about influence.
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05In diagnostics, commercial outcomes became human outcomes: every sale of HemoTypeSC meant earlier detection for a child.
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International Market Intelligence Expert
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